Horace Applebaum wrote to his shipping company about the—three weeks late—shipment of De-Luxe Mountain Man All-In-One Survival Kits that the store was out of. Despite the E-Mail to Mandy (presumably the receptionist), the survival kits weren't delivered. Instead, one month later, receiving crates of Dinky the Dinosaur(TM) Officially-Licensed Dino-Action Dolls. Having no other alternative he filed off the trademarking so he could turn them around as kiddie souvenirs and make a few bucks, taking a major loss in capital. Especially since the store was still selling those toys two decades later. It's safe to assume that he ceased using that company for his products.